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Jordan Cycles Into Business Adventures

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Used bikes arrive in Jordan, shipped from the United States. (Photo courtesy Wheels of Change) Posted for media use

By Sunny Lewis

AMMAN, Jordan, June 1, 2017 (Maximpact.com News) – Malia Asfour, Jordan Tourism Board director for North America, has inspired travel professionals from across the United States to help rural communities in Jordan by donating used bicycles, building bike shops and supporting tour guide training.

The plan was conceived around a dinner table about as far away from the sunny Middle Eastern country of Jordan as anyone could get – chilly Anchorage, Alaska.

In September 2016, a small group of travel professionals, in Anchorage for the annual Adventure Travel World Summit, gathered for dinner.

At the table that night was Keith Sproule, executive director of A&K Philanthropy, associated with the American luxury travel agency Abercrombie & Kent with its global network of 52 offices.

Also at the table was Dan Austin, founder of Austin Adventures and the nonprofit Wheels of Change that began donating bikes and operational skills to remote communities in Africa in 2010.

Muna Haddad was there. She serves as director of the Jordan-based social enterprise Baraka, whose mission is to support sustainable tourism while conserving and protecting cultural heritage and natural resources.

They listened intently as Asfour told how Jordan is seeing an increasing interest in cycling, but currently only the affluent can afford to own a bike. In rural areas bikes are very scarce.

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Starting at the basalt ruins of the Decapolis of Um Qais overlooking the Sea of Galilee, the Jordan Trail heads down towards the Arab Dam. (Photo courtesy Jordan Trail) Posted for media use

Asfour explained that Jordan is actively building partnerships with adventure travel companies, introducing new cycling itineraries and mapping out adventurous bike trails nationwide, including the newly completed Jordan Trail, which runs the entire length of the country, 650 kilometers, from Um Qais in the north to Aqaba in the south.

Once the idea of bikes for Jordan took hold of their imaginations, the people in this core group around the Anchorage dinner table began to reach out to other tourism professionals for support.

They received commitments from the travel insurance company World Nomads through its online philanthropy project Footprint Network, which agreed to help provide funding.

Tourism Cares, the nonprofit, philanthropic arm of the travel and tourism industry, also committed funds to help establish community bicycle enterprises in Jordan.

Jordan suffers from a high unemployment rate, officially at 15 percent. Residents of remote villages often do not have the transportation they need to reach employment and educational opportunities.

To overcome these problems, the tourism professionals plan to establish two bike shops in Um Qais Village at one end of the Jordan Trail and in Feynan.

Used bikes are being shipped to Jordan from the United States. The shipping containers will be repurposed as bike rental, sales and repair shops.

Each shop will include a bike tour component, serving as a starting point for local bike tours. Four people from Um Qais are now being trained as tour guides.

The new bike shops can provide steady employment for up to eight people, and will give others the means to travel farther for jobs or school, to reach their livestock, or have better access to health care.

This project will tie into the Jordan Trail initiative, enabling locals and visitors to bike between villages along the trail.

In December 2016, four months after the plan was conceived in Alaska, the first container of 260 mountain bikes, spare parts and tools organized by Wheels of Change departed Billings, Montana. It was bound for Feynan, Jordan in the Dana Biosphere Reserve with its historic ruins and ecolodge on the Jordan Trail.

The Jordan Tourism Board has committed to securing duty import exemptions for the shipping containers full of bikes

On April 26, 2017, the first container was officially opened. Present for the festivities were Andy Austin and Corey Meyer, two Austin Adventures guides assigned to do much of the mechanical training, along with Muna Haddad of Baraka, who will be the on-ground project manager.

Haddad and her staff will work with the beneficiary communities, investing in setting up the shops, conducting training, overseeing facilities and handling the logistics of ground transport into and around Jordan.

A second container of 412 mountain bikes, spare parts and wheels sent by A&K Philanthropy in partnership with Working Bikes in Chicago was shipped on March 13. It is scheduled to arrive on or about May 28th in Madaba, central Jordan.

Baraka will help set up another bike shop in Madaba as well as a bike share program at Petra University, making it the first bicycle-friendly campus in Jordan.

There is a recycle and reuse component to the venture built in from the start to keep donated bikes from ending up in a landfill.

Once all of the elements are in place, the shops are designed to be sustainable, paying for the costs of resupplying their stock of bikes with money earned through the sales and repair of bikes and the rental of bikes for tours.

Another positive element to the bike shop operation is its mission to give back to the community. After all wages and business expenses are paid, the remaining funds are set aside to fund local charitable projects.

“It’s beautiful to see an idea come to life,” posted Haddad on Facebook. “This is how we change the world, one idea at a time and a lot of hard work in between.”

This project was showcased at the Adventure Travel Trade Association’s AdventureNEXT Near East, held from May 15 to 17 on the shore of the Dead Sea in Jordan, the first event of its kind to highlight adventure travel in the Near East.

Sproule presented the bike donation initiative at the conference to demonstrate how such strategic partnerships can successfully benefit grassroots development and tourism, helping to create new skills and business opportunities.


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Private Transport Sector Embraces Climate Action

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Young people at COP22 in Marrakech, Morocco will live with the consequences of the decisions made there. (Photo by UNFCCC) Posted for media use.

By Sunny Lewis

MARRAKECH, Morocco, November 15, 2016 (Maximpact.com News) – Sustainable transport leaders from the private sector met at the UN Climate Change Conference in Marrakech (COP22) on Saturday for the Global Climate Action event on Transport to move the world towards a cooler future.

They discussed how progress made on 15 initiatives covering all transport modes and more than 100 countries demonstrates that tackling emissions from transport is both possible and cost effective.

The transport sector has made a great start, leading by example and spearheading the development of the broader Global Climate Action Agenda,” said Ségolène Royal, France’s Minister of the Environment, Energy and Marine Affairs, responsible for International Climate Relations.

The 15 non-state actor transport initiatives whose progress are being reported in Marrakech have such a scope and scale that they are well on the way to triggering a broad transformation of the transport sector, as required to deliver on the Paris Agreement,” said Royal.

Prepared for the Marrakech conference, a report on the 15 Global Climate Action Agenda Transport Initiatives was released earlier this month.

The 15 initiatives are:

1. Airport Carbon Accreditation: Airport Carbon Accreditation, developed and launched by Airports Council International (ACI) Europe in 2009, is the only global carbon management standard for airports. The initiative aims to increase airport accreditations in all regions with a commitment for 50 carbon neutral airports in Europe by 2030.

 2. Aviation’s Climate Action Takes Off: Collaborative climate action across the air transport sector aims to control growth of international aviation CO2 emissions through measures that include a goal of carbon-neutral growth through a global market-based mechanism.

 A landmark agreement, adopted at the last International Civil Aviation Organization (ICAO) Assembly in October 2016, makes the aviation industry the first sector to adopt a global market-based measure to address climate change.

3. The C40 Clean Bus Declaration, led by the C40 Cities Climate Leadership Group, aims to decarbonize urban mass transport.

Participating cities will incorporate over 160,000 buses in their fleets by 2020 and have committed to switching 42,000 buses to low emission. Greenhouse gas savings will be almost 900,000 tons a year, with a potential overall savings of 2.8 million tons each year if the cities switch their entire bus fleets.

To date, 26 cities around the world have signed the Clean Bus Declaration, demonstrating strong global demand.

4. Global Fuel Economy Initiative (GEFI) aims to double the average fuel economy of new light duty vehicles globally by 2030, and all vehicles by 2050.

For COP21 last year in Paris, GFEI launched “100 for 50 by 50,” a campaign to encourage new countries to commit to GFEI’s fuel economy improvement goals by developing and adopting national fuel economy policies, and to dedicate time and resources to supporting GFEI’s work. At COP21 GFEI announced funding for 40 new countries joining their work, with more expressing interest.

5. Global Green Freight Action Plan: Reducing the climate and health impacts of goods transport. The three main objectives are: 1) To align and enhance existing green freight programs; 2) To develop and support new green freight programs globally; and 3) To incorporate black carbon reductions into green freight programs.

Steering group partners include Canada, United States, International Council on Clean Transportation, Clean Air Asia, Smart Freight Centre, and the World Bank. The initiative has received support from 24 countries, 28 nongovernmental organizations, and four private sector companies.

6. ITS for Climate: Using Intelligent Transportation Systems to work towards a low carbon, resilient world and to limit global warming below the 2-degree target and contribute to adaptation to climate change in large cities and isolated territories.

7. Low Carbon Road and Road Transport Initiative: Led by the World Road Association (PIARC), with its 121 government members, the initiative is committed to reducing the carbon footprint of road construction, maintenance and operation through technological innovation, green tendering and contracting. Will develop road networks in line with electric propulsion, autonomous cars, road-vehicle and vehicle-vehicle interactions, and enhancing intermodal cooperation.

8. MobiliseYourCity: 100 cities engaged in sustainable urban mobility planning to reduce greenhouse gas emissions in urban transport in developing countries. This initiative was unveiled during the World Climate and Territories Summit that took place in July in Lyon, France.

9. Navigating a Changing Climate: Think Climate, a multi-stakeholder coalition of 10 associations with interests in waterborne transport infrastructure, is committed to promoting a shift to low carbon inland and maritime navigation infrastructure.

10. The UIC Low Carbon Sustainable Rail Transport Challenge: This challenge sets out ambitious but achievable targets for improvement of rail sector energy efficiency, reductions in greenhouse gas emissions and a more sustainable balance between transport modes.

Implementation of the Challenge will result in 50 percent reduction in CO2 emissions from train operations by 2030, and a 75 percent reduction by 2050, as well as a 50 percent reduction in energy consumption from train operations by 2030, and a 60 percent reduction by 2050.

11. UITP Declaration on Climate Change Leadership: UITP, the International Association of Public Transport, brings 350 future commitments and actions from 110 public transport undertakings in 80 cities. UITP’s goal is to double the market share of public transport by 2025, which would prevent half a billion tons of CO2 equivalent in 2025.

12. Urban Electric Mobility Initiative: The UEMI aims to boost the share of electric vehicles in urban transport and integrate electric mobility into a wider concept of sustainable urban transport that achieves a 30 percent reduction of greenhouse gas emissions in urban areas by 2030.

The UEMI is an active partnership that aims to track international action on electric mobility and to initiate local action. Current partners include: UN-Habitat, Wuppertal Institute, the International Energy Agency, Michelin, Clean Air Asia and the European Commission.

13. World Cycling Alliance and European Cyclists’ Federation have committed to increase the modal share of cycling worldwide and to double cycling in Europe by 2020. The commitment is supported by ECF and WCA, representing about 100 civil society organizations worldwide.

14. Worldwide Taxis4SmartCities: This initiative aims to accelerate the introduction of low emission vehicles in taxis fleets by 2020 and 2030 and promote sustainability. Nineteen companies representing more than 120,000 vehicles have committed to date.

15. ZEV Alliance: The International Zero-Emission Vehicle Alliance (ZEV Alliance) is a collaboration of governments acting together to accelerate the adoption of zero-emission vehicles – electric, plug-in hybrid, and fuel cell vehicles.

British Columbia, California, Connecticut, Germany, Maryland, Massachusetts, the Netherlands, New York, Norway, Oregon, Québec, Rhode Island, United Kingdom, Vermont have signed up to the ZEV Alliance.

Scaled-up actions taken by the Global Climate Action Agenda Transport initiatives since COP21 in December 2015 include:

  • The Global Fuel Economy Initiative is supporting an additional 40 countries to realize the financial and CO2 benefits of improved vehicle fuel economy.
  • The Airport Carbon Accreditation Scheme now has 173 certified airports worldwide, including 26 carbon neutral airports; and 36 percent of air passengers now travel through an Airport Carbon Accredited airport.
  • The MobiliseYourCity initiative secured 35 million euro in funding over the last 12 months and is making use of COP22 to announce the start of developing Sustainable Urban Mobility plans in Morocco and Cameroon.

As the COP22 host country, Morocco is taking a leading role in reducing transport emissions. Morocco’s Transport Minister Mohamed Boussaid said Morocco is launching the new African Association for Sustainable Road Transport at COP22.

For a growing region like Africa which is heavily impacted by climate change we need affordable and locally appropriate transport solutions that support economic and social development, provide access to mobility, and create local value,” said Boussaid.

Through the “we want to share experience and catalyse the development of resilient and intelligent highway infrastructure and the deployment of e-mobility in Morocco and beyond,” said Boussaid.

Transport is already responsible for one fourth of energy-related greenhouse gas emissions. under a business as usual scenario, transport emissions can be expected to grow from 7.7 Gt to around 15Gt by 2050.

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Nissan Leaf electric taxi charging at a Petrobras station in Rio de Janeiro, Brazil, 2013 (Photo by mariordo59) Creative Commons license via Flickr.

This is a global problem. For 45 percent of countries, transport is the largest source of energy related emissions, for the rest it is the second largest source.

But discussions at COP22 indicate that tackling emissions from transport is possible and cost effective, sustainable solutions are available.

“Transport initiatives by non-state actors are key for a successful implementation of the Nationally Determined Contributions submitted by over 160 countries on the occasion of COP21 in Paris,” said Dr. Hakima El Haite, Minister of Environment and Climate Champion, Morocco.

“The transport initiatives, by creating a new reality on the ground, increase popular understanding and support for climate action which, in turn, drives up governments’ ambition to tackle climate change.”

To find out more about the 15 initiatives, please read: Global Climate Action Agenda (GCAA) Transport Initiatives: Stock-take on action on the Implementation of the Paris Agreement on Climate Change and contribution towards the 2030 Global Goals on Sustainable Development Report


 

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