Video Creation Guidelines

Service Descriptions

Service Name
Description
Specifications / Deliverables
Whiteboard
  • 100% custom video and
  • Semi-Custom
100% Custom and Semi-Custom
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Web/App explainer video
100% custom video
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional VO
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Animation without Characters
100% custom video
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Animation with Characters
100% custom video
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Videographics without Characters
100% custom video
  • According to the MI customer order description/specification form provided throughout the working
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Videographics with Characters
100% custom video
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution
Web/App Explainer
100% custom video
  • According to the MI customer requirements
  • Turnaround time 2-3 weeks, depending on customer feedback
  • Professional voiceover
  • Script writing
  • Premium royalty free music
  • Unlimited storyboard and/or video revisions
  • 720 or 1080 (HD) resolution

DEFINITIONS OF STANDARD RELATED TO SERVICES

Services standards require the Deliverables to be delivered and will be measured by the below listed standard parameters:

Standard Parameter
Definition
Exceptions
Clear video image, voice and script
Deliverable is presented/designed in a logical and straightforward way that is easy to interpret, understand and perceive.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Understandable
The deliverable is straightforward, coherent and makes sense.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Relevant
The deliverable must be related specifically and accordingly to the Customer’s project/venture
Definition
The deliverable is relevant when it influences the perception for users.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Complete
The deliverable must contain all necessary design elements, words, music as agreed.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Usable
The deliverable can be used for the purpose as indicated on the Original Order’s Specification/Requirements at the time of order and through communication henceforth.
Unless, the MI customer, in writing, has changed the purpose of the Deliverable whilst work-in-progress.
Neat and Well Structured
The deliverable must be presented to the customer in a neat, well structure and organized way.
Unless the MI customer has specifically insisted, in writing, on a different format/structure.
Well Written and use of proper English language
The deliverable must use, where applicable:
  • Correct English spelling and grammar.
  • Correct/appropriate and related business terminology and language.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Timeliness
Deliverables are delivered within the specified estimated time frame.
Unless the MI customer asks, in writing, to extend the delivery estimated time frame.
Correct Data
Applying the correct data to the deliverable where necessary.
Unless the MI customer has provided the Consultant with the incorrect data.
Responsiveness
The Consultant has to be responsive and attend to all queries, comments in a timely manner.
  • Timely manner is suggested to be within 2 working days after a query/comment has been logged.
Unless the MI customers’ comment/query/message implies implicitly or explicitly that no response is needed.
Code of Conduct
The Consultant must comply with Maximpacts’ Code of Conduct
  • Confidentiality
  • Objectivity
  • Professional Competence and due care
  • Professional behaviour
  • Integrity
No exemptions
Qualifications
The consultant guarantees that the certifications, diplomas, knowledge, skills that he states he possesses to Maximpact are authentic and the Consultant is qualified to produce the service.
N/A
Free from Error
The deliverable must be free from error within the bounds of materiality (an aspect of relevance).
N/A
Accurate citations
The deliverable must provide references and accurate citations, if necessary.
N/A
Original work
Unless cited, all submitted written words, graphics, diagrams and other materials should be original work created by the consultant.
N/A
Customer Specifications / Requirements Followed
The deliverable includes all the requirements and specifications that the customer has asked for in:
  • Customer order specification/requirement form.
  • During the work, reviews, messages etc.
Unless the MI customer’s requirement has been expressed after the MI customer used up all the reviews included in the order and did not pay/accept the additional review.
Royalty Free Images and music
Images and music used are royal free and can be legally used in the deliverable and where the MI Customer has a legal right to use the images/music in his marketing material without restrictions, for the purpose of the video.
Unless, the MI customer provides his images/music. The MI customer is then responsible for verifying whether those images can be used in marketing material.
Resolution
The deliverable is presented in the high quality resolution of 720 or 1080 (HD) resolution chosen by the customer
Unless, the MI customer specifically asks for a lower resolution.
Watermarks
Watermarks are logos used in videos in samples. Only Maximpact Watermarks must be used on the video samples. The samples must be branded as Maximpact
No Exemptions.
Video Samples/Drafts
Video Samples/drafts are samples or drafts provided to the customer for approval, commenting and reviews during work-in-progress. Video samples must be uploaded for customer review through an agreed mechanism, being programme, software or website.
No Exemptions.
Voiceover
Voiceover options are to be shown to the MI Customer through a Maximpact provided link. You shall provide the voiceover mp3 , video samples or any other mode you use to let the customer pick and choose, to Maximpact, for Maximpact to put those samples on a Maximpact Link for you to share with MI Customers.
No Exemptions.