GRAPHIC DESIGN GUIDELINES

Service Descriptions

Service Name
Description
Specifications / Deliverables
Flyer Design
A customized one page flyer design in any format(s) MI Customer will request.
  • According to the MI customer order description/specification form provided
  • Hour range of work 4h – 8h
  • 4 reviews
Brochure Design
A customized brochure design in any format MI Customer will request.
  • According to the MI customer order description/specification form provided
  • 3 to 6 pages
  • Hour range of work 6h – 10h
  • 4 reviews
Magazine Design
A customized magazine design in any format MI Customer will request.
  • According to the MI customer order description/specification form provided
  • 16 pages in total
  • Hour range of work 40h-50h
  • 4 reviews
Newsletter Design
A customized newletter design in any format MI Customer will request.
  • According to the MI customer order description/specification form the MI Customer fills out
  • Hour range of work 3h – 8h
  • 4 reviews
Custom design template Coding
Uploading any graphic design onto Campaign Monitor platform as a template
  • Uploaded graphic design as a template: where the customer is able to insert/change/edit his content/body and images of the flyer himself.
  • Hour range of work 1h – 6h
Infographics Design
A customized Newsletter design in any format MI Customer will request.
  • According to the MI customer order description/specification form the MI Customer fills out
  • Hour range of 3h – 12h
  • 4 reviews
Infographics Coding into Templates
Turn the infographic design into a template on Campaign Monitor
  • Embedding links and social media sharing buttons
  • Providing the MI Customer with an infographic sendable through Campaign Monitor (no need to make it as changeable/editable template, just an interactive infographic with links and other functions that an infographic should have)
  • Hour range of 1h – 10h
  • 4 reviews
Other Graphic Design
Other graphic design items that MI customer will request.
  • No hour range is applicable but must remain reasonable
  • 4 reviews

DEFINITIONS OF STANDARD RELATED TO SERVICES

Services standards require the Deliverables to be delivered and will be measured by the below listed standard parameters:

Standard Parameter
Definition
Exceptions
Clear
Deliverable is presented/designed in a logical and straightforward way that is easy to interpret, understand and perceive.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Understandable
The deliverable is straightforward, coherent and makes sense.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Relevant
The deliverable must be related specifically and accordingly to the Customer’s project/venture
Definition
The design is relevant when it influences the perception for users.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Complete
The deliverable must contain all necessary design elements.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Usable
The Deliverable can be used for the purpose as indicated on the Original Order’s Specification/Requirements
Unless, the MI customer, in writing, has changed the purpose of the Deliverable whilst work-in-progress.
Neat and Well Structured
The deliverable must be presented to the customer in a neat, well structure and organized way.
Unless the MI customer has specifically insisted, in writing, on a different format/structure.
Well Written and use of proper English language
The deliverable must use, where applicable:
  • Correct English spelling and grammar.
  • Correct/appropriate and related business terminology and language.
Unless the MI customer has specifically insisted, in writing, on adding/deleting/editing an item that could compromise this parameter.
Timeliness
Deliverables are delivered within the specified estimated time frame.
Unless the MI customer asks, in writing, to extend the delivery estimated time frame.
Correct Data
Applying the correct data to the deliverable where necessary.
Unless the MI customer has provided the Consultant with the incorrect data.
Responsiveness
The Consultant has to be responsive and attend to all queries, comments in a timely manner.
  • • Timely manner is suggested to be within 2 working days after a query/comment has been logged.
Unless the MI customers’ comment/query/message implies implicitly or explicitly that no response is needed.
Code of Conduct
The Consultant must comply with Maximpacts’ Code of Conduct
  • Confidentiality
  • Objectivity
  • Professional Competence and due care
  • Professional behaviour
  • Integrity
No exemptions
Qualifications
The consultant guarantees that the certifications, diplomas, knowledge, skills that he states he possesses to Maximpact are authentic and the Consultant is qualified to produce the service.
N/A
Free from Error
The deliverable must be free from error within the bounds of materiality (an aspect of relevance).
N/A
Accurate citations
The deliverable must provide references and accurate citations, if necessary.
N/A
Original work
Unless cited, all submitted written words, graphics, diagrams and other materials should be original work created by the consultant.
N/A
Customer Specifications / Requirements Followed
The deliverable includes all the requirements and specifications that the customer has asked for in:
  • Customer order specification/requirement form.
  • During the work, reviews, messages etc.
Unless the MI customer’s requirement has been expressed after the MI customer used up all the reviews included in the order and did not pay/accept the additional review.
Royalty Free Images
Images used are royal free images, where the MI Customer has a legal right to use the images in his marketing material without restrictions, for the purpose of the graphic design.
Unless, the MI customer provides his images. The MI customer is then responsible for verifying whether those images can be used in marketing material.